For the 2nd year in a row, Creative Director, Shawn, has created the Spokane Hoopfest poster. After deliberations and creative planning, the final product is a slam dunk or a field goal—however you want to look at it. The world’s largest 3-on-3 basketball tournament held here in the heart of Downtown Spokane is ready to kick off their 24th annual event June 29th & 30th and the 2013 poster has officially made it’s debut.
This years poster design encompasses Spokane sports talent as a whole placing Mead High School Grad, Washington State Alum and retired Detroit Lions kicker Jason Hanson street side kicking a field goal for the win. Placing a legendary Spokane sports star as the center of the poster has been a reoccurring theme over the years, so why not hit close to home and snap a picture of a local football star doing what he does best? Spokane’s Hoopfest brings all the athletes who do what they do best—basketball.
For those of you who may not know, a field goal is the technical term used for making any basket that is not a free throw in basketball. Although the football star plays a different sport, his involvement in Hoopfest and the Spokane community over the years makes him a prime candidate. Also the play on words wasn’t too bad either for creative appeal.
The idea behind the annual Hoopfest posters is to produce a creative design that makes people want to hang it on their wall while embracing the spirit of Hoopfest. The crowd, the street and the basketball as well as the wording do just that.
The concept and design is credited to Shawn here at Zipline Interactive, but he did not create it alone. Don Hamilton Studios snapped some awesome photos of Hanson to result in the perfect choice for the poster, while other photographs are credited to Keith Currie, Jada Lester and Ray Tansy. The new 24th logo was created by Steve Kustch while the printing and production was handled by S-R Media. The collaboration of all these creative minds has produced the final 24th Spokane Hoopfest poster.