Making of the 2012 Hoopfest Poster Video

Shawn Davis, our Creative Director, is featured in this video about the making of the 2012 Hoopfest poster. In the video, he talks about the plan, theory, and process behind his design. Hoopfest used this video to unveil the new poster at the 2012 Hoopfest Tip-Off Party, last Friday at the Lincoln Center.

The video turned out great, as did the poster. One interesting fact you may not have picked up, the children on the poster are actually Shawn’s children. They were very excited to have the opportunity to be immortalized on the Hoopfest poster this year, and they seemed even more excited to watch the unveiling! You may also notice that the video calls our company Zipline Creative instead of Zipline Interactive. While we do work hard to be creative… we are still Zipline Interactive, not sure where the Zipline Creative came from.