Website Launch: Auton Motorized Systems
Auton Motorized Systems, founded by Virgil Walker – the original innovator of motorized television lifts, has been crafting award-winning, custom automated TV lift solutions for a variety of quality design applications since 1955. Located in Valencia California, Auton manufactures the world’s finest rack and pinion mechanical lift systems used to hide, reveal, and automate a wide variety of products. Their lifts conceal and reveal almost anything including plasma and flat screen LCD televisions, traditional television sets, speakers, projection systems, computers, safes and art panels; making the motorized lifts the preferred choice for installation in luxury residential, corporate, hotel, restaurant, studio, home theater, yacht and private aircraft environments.
Auton Motorized Systems hired Zipline Interactive to help reshape their brand. One of the first elements to this project was the redesign of their existing website. Their website had grown old and stale. It was difficult to navigate and had very limited product information available. With clients like Jay Leno, Matt Damon, and the Bellagio Hotel, it is important that the online image of Auton is comparable to the products they offer. Our team worked with the Auton Motorized Systems marketing staff to plan and design a website that does just that. The new auton.com offers Auton Motorized System customers much more detail on the products and specifications wrapped in a more attractive and easier to navigate interface. The website has also been optimized for optimum search engine performance. Most importantly, the new website is entirely content managed through our ZLCMS system, making it quick and easy for the team at Auton to keep the website up to date with the latest products and information!
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