Landing Pages & Microsites
Landing pages and microsites are pages built with a single focus and are a powerful tool to enhance your sales and marketing initiatives. They can be used to 1) grow a lead list for a specific product or service 2) enhance relationships or credibility by offering something of value (i.e. white paper or seminars) 3) build brand or promotion awareness through games or coupon offers 4) identify customer's interests in certain products or features by monitoring their activity 5) gain valuable insight through surveys.
Landing pages and microsites are usually used in tandem with another advertising effort to create attention. Whether it's a TV spot, direct mail, email, or pay-per-click campaign, our experienced team will walk you through the creative and tactical options to determine the right mix to meet your goals. We can develop custom interactive applications, applied personalized content across multiple mediums, and custom dashboards to track visitor activities and goals.
Call-on-cue is a custom built Flash application designed to have a person or character call you after you provide them with a phone number. This application also has the ability to include personal information and address the visitor by name. The power of this application is the experience it gives a visitor. The uniqueness of this application generates buzz immediately and spreads virally.
One of the most powerful tools of the Internet is the amount of data you can capture. Our database experts take the time to understand your industry and goals to create custom dashboards to help you make strategic decisions on future campaigns or to improve customer relationships. Our dashboards are designed to help you visually see if your campaign is on track. We provide you a controlled view of information you can take action on immediately.
Personalization has proven to increase response rates, conversion, and loyalty. With today’s technology, personalization has evolved to more than just a customer’s name on a postcard. Imagine a campaign where a customer visits their own personal website with their own URL, with an audio greeting using their name, and images related to their personal lifestyle. We can turn a static campaign into a personalized movie creating a stronger emotional connection.
Idaho Ski Association
Using the Zipline Interactive Call on Cue system, the Idaho Ski Association created a viral campaign for the winter of 2010. Users that logged onto the website watched a personalized video message and received an interactive phone call from Olympian Jaret Speedy Peterson.
The campaign was designed to help expand the marketing mailing list for the Idaho Ski Association.