U.S. Figure Skating Championships
In 2007 we were hired by Star USA to handle all of the marketing and advertising for the U.S. Figure Skating Championships. Promoting the event was a long-term project that took several years. In the end, the event set the all-time attendance record surpassing major metropolitan areas such as Los Angeles. Due to this success, we were again selected to do the marketing and advertising for the 2010 U.S. Figure Skating Championships and we raised the bar, breaking our own attendance record set in 2007 and it was all done in the middle of a recession.
One of the cornerstones of our advertising efforts was the event website. The website was a one-stop shop for all things relating to the event from directions to tickets it had it all. We also used the website to support several successful Twitter and Facebook campaigns.
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